Privacy Policy
Effective Date: [Insert Date] Last Updated: [Insert Date]
At Wide Leg Co (“we,” “us,” “our”), your trust matters to us as much as your business does. This Privacy Policy explains, in plain language, what information we collect when you visit uswus.com (the “Site”) or shop with us, how we use it, and the choices and rights you have.
The short version: we collect only what we need to serve you well, we protect it carefully, and we never sell your personal information for money. Here’s the full detail.
1. Information We Collect
A. Information You Give Us Directly
- Name, email address, shipping and billing address, phone number
- Order details and purchase history
- Account login information, if you create an account
- Messages, reviews, or feedback you send us
- Payment information — processed securely by our third-party payment processors (such as Stripe, PayPal, or Shop Pay). We do not store your full credit card number on our servers.
B. Information Collected Automatically
When you browse our Site, certain technical information is collected automatically, including:
- IP address, browser type, and device information
- Pages visited, time spent on the Site, and referring website
- Shopping cart activity (via WooCommerce session cookies, so your cart doesn’t disappear when you navigate away)
C. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Keep your cart and login session working properly (essential cookies)
- Understand how visitors use our Site, via tools like Google Analytics (analytics cookies)
- Show you relevant ads on other platforms, such as Meta (Facebook/Instagram) or Google Ads (advertising cookies)
You can control or disable cookies through your browser settings at any time. Note that disabling essential cookies may affect your ability to complete a purchase.
2. How We Use Your Information
We use the information we collect to:
- ✅ Process, fulfill, and ship your orders
- ✅ Communicate with you about your order (confirmations, shipping updates, support)
- ✅ Send marketing emails, only if you’ve opted in — with an unsubscribe link in every message
- ✅ Improve our Site, products, and customer experience
- ✅ Detect and prevent fraud, abuse, or security issues
- ✅ Comply with legal obligations
3. We Never Sell Your Personal Information
Wide Leg Co does not sell your personal information to third parties for money — full stop.
We do share limited information with trusted service providers strictly so they can help us run our business, including:
- Payment processors (to securely process payments)
- Fulfillment and shipping partners, including the manufacturing and fulfillment partners who prepare and ship your order, who receive only the shipping details needed to deliver your package
- Email and marketing platforms (to send order updates or, with your consent, marketing emails)
- Analytics and advertising providers (to understand Site performance and show relevant ads)
We may also disclose information if required by law, subpoena, or legal process, or in connection with a business transfer such as a merger or acquisition.
4. Your Privacy Rights (California, CCPA/CPRA & Other States)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the right to:
- Know what personal information we’ve collected about you
- Delete personal information we hold about you
- Correct inaccurate personal information
- Opt out of the “sale” or “sharing” of personal information — including data shared with advertising partners for targeted ads via cookies, which California law treats as a “share”
- Limit the use of sensitive personal information
- Non-discrimination — we will never treat you differently for exercising these rights
To exercise any of these rights, email us at info@uswus.com with the subject line “Privacy Request.” We may need to verify your identity before completing your request.
Do Not Sell or Share My Personal Information: Since we don’t sell data for money, this mainly concerns advertising cookies. You can opt out of these at any time by adjusting your cookie preferences in your browser or contacting us directly.
If you live in Virginia, Colorado, Connecticut, Utah, or another state with a comparable privacy law, you may have similar rights — reach out to us and we’ll honor your request consistent with applicable law.
5. Children’s Privacy (COPPA Compliance)
Our Site is intended for users 18 years of age and older and is not directed toward children. We do not knowingly collect personal information from children under 13. If we learn that we’ve inadvertently collected information from a child under 13, we will delete it promptly. If you believe we may have collected information from a child, please contact us immediately at info@uswus.com.
6. Email Communications (CAN-SPAM Compliance)
If you subscribe to our marketing emails, you can unsubscribe at any time by:
- Clicking the “unsubscribe” link at the bottom of any marketing email, or
- Emailing us at info@uswus.com
We will process opt-out requests promptly. Transactional emails (like order confirmations and shipping updates) are not marketing emails and will continue as needed to service your order.
7. Data Security
We use industry-standard measures to protect your information, including SSL encryption at checkout and PCI-compliant payment processing. That said, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Last Updated” date. We encourage you to review this page periodically.
10. Contact Us
Questions, concerns, or requests about your privacy? We’re here for it.
Wide Leg Co uswus.com